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Asus India admits “Foldable laptops will have a similar market trajectory as foldable phones’”

Asus has always been the remarkable maker of foldable laptops. Their attempt in this field has always been successful. The company itself admits that. Moreover they believe that foldable laptops will always be in the same place like the foldable phones. Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, Asus India, sees a similar market trajectory for foldable laptops as foldable phones. “If you go back to the foldable phone segment four years back, it was a niche product category, but gradually the market has expanded,” Su told in an interview.

According to Indian Express, “The ZenBook 17 Fold OLED unveiled in India Thursday can do something that other notebooks can’t: bend in half or expand to the size of a 17-inch monitor. The foldable laptop retails for Rs 329,990, a steep price to pay for a notebook when the overall PC market has been declining amid high inflation and broader economic concerns.”

Other companies in market making Foldable laptops

According to Pipa News, “Foldable laptops are new to the market, with Lenovo being the first major PC company to commercially launch its ThinkPad X Fold in 2020 after years of teasing. Asus India may not be the first with a foldable laptop, but its ZenBook 17 Fold makes some improvements and offers major upgrades over Lenovo’s version. Asus’s foldable notebook has a larger 17.3-inch screen, which is an OLED sort of plastic underside, but looks and feels more stunning. And, inside the specifications are solid too, with 12th-gen Intel Core i7 U-series CPUs, 16GB of RAM, and a 1TB SSD.”

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What’s Unique about Asus

ZenBook 17 Fold can fold into a number of different devices, including a landscape 17-inch all-in-one PC. When folded, it folds down to the size of a 12.5-inch clamshell laptop and at 1.5kg, the device weighs less than the MacBook Pro 14.

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