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Samsung will announce new phones “powered by AI” on January 17th


“Samsung has announced a news conference in San Jose, California, where it will unveil its latest Galaxy phones on January 17th.”

Samsung is the largest competitor of Apple in the smartphone market. The company holds a 20% share of the global smartphone market, while Apple has a 16% share. However, in the U.S. phone market, Samsung lags behind with a 25% share, while Apple dominates with a 53% share. Samsung could potentially attract more customers with the introduction of new features that are not currently available on the iPhone. 

Samsung has announced a news conference in San Jose, California, where it will unveil its latest Galaxy phones on January 17th. 

Samsung’s New Devices will Offer Memorable Experiences

Samsung has announced that its latest devices will offer a new mobile experience powered by AI. While it is unclear what that entails, recent announcements from competitors such as Google, and chipmakers like Qualcomm, may provide some context. 

Samsung has a tradition of using Qualcomm chips in their smartphones in the United States. It is expected that the upcoming devices, which will likely be named Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra, will use Qualcomm’s Snapdragon Series 8 Gen 3, designed specifically for Android phones. Samsung is usually one of the first phone manufacturers to use the latest Qualcomm chips.

In October, Qualcomm announced that its new Snapdragon chips would enable smartphones to run generative artificial intelligence applications directly on the device. This would allow smaller versions of applications like ChatGPT to function without an internet connection. Having on-device AI chatbots would result in more private conversations as queries would not need to be sent to the cloud. 

During a demonstration, Qualcomm exhibited how its chips can generate images based on a given string of words. For instance, by typing “create an image that shows a man driving a car,” the chip generates a corresponding picture. This is similar to the feature offered by Google’s Tensor G3 chip in the Pixel 8 Pro, which allows users to create custom phone wallpapers based on a set of selected words.

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