Facebook’s campaign against Apple’s privacy upgrades on iOS 14 continues, and a notification inside the iOS app says that consumers can ‘support Facebook to hold free of charge’ details they receive from other applications and websites. A similar message has been used in the iOS app of Instagram (Facebook is the parent company of Instagram).
Dan Levy, vice president of advertising and business products for Facebook, wrote a blog to clarify this. “We need permission to monitor certain data on these devices to enhance your advertisements for this iOS update. Learn how we restrict the use of this information if the system setting is not enabled,” reads the blog. “We use the data on your business form to show you more targeted content, to ensure that Facebook is free [and] to benefit companies that rely on advertising to attract their customers.”
In the current releases of iOS 14, including iOS 14.5, additional opt-in provisions enable smartphone owners to expressly commit to sharing and collecting their Identifier for Advertiser, AKA, IDFA through applications. The new policy for Apple also allows software developers to use such information targeted by the customer even though the user opts out of letting the app detect it, but this information cannot be exchanged with another organization for the targeting of advertisements.
As developers attempt to change the opt-in provision or attempt to substitute IDFA with other details, for example, an email address, the software may be found to violate the opt-in requirement.
Zuckerberg named Apple as one of his company’s major rivals during the January profit call on Facebook. “Apple is encouraged to use its powerful platform to mess with the way our software and other apps function, as it always does to make its own preferences,” Zuckerberg said. “This has an effect on the development of millions of companies worldwide, including the coming updates to iOS 14.” im