Recently, Netflix subscribers have plunged to a great low. The company reported a loss of 200,000 subscribers during the first quarter of 2022. This marks its first decline in paid users in more than a decade. Moreover, Netflix warned of deepening trouble ahead.
Plunge in Netflix Subscribers
Netflix subscribers have reduced to a shocking extent. As a result, the company’s shares cratered more than 25% in extended hours after the report on more than a full day’s worth of trading volume. Fellow streaming stocks Roku, Spotify and Disney also tumbled in the after-hours market after Netflix’s brutal update. Netflix is forecasting a global paid subscriber loss of 2 million for the second quarter. The last time Netflix lost subscribers was October 2011.
Netflix previously told shareholders it expected to add 2.5 million net subscribers during the first quarter. Analysts had predicted that number would be closer to 2.7 million. During the same period a year ago, Netflix added 3.98 million paid users. Co-CEO Reed Hastings said the company is exploring lower-priced, ad-supported tiers in a bid to bring in new subscribers after years of resisting advertisements on the platform.
Key Numbers from Netflix’s First-Quarter Report
- EPS: $3.53 vs, $2.89, according to a Refinitiv survey of analysts.
- Revenue: $7.87 billion vs. $7.93 billion, according to a Refinitiv survey of analysts.
- Global paid net subscriber additions: A loss of 200,000 compared with 2.73 million adds expected, according to StreetAccount estimates.
The company said that the suspension of its service in Russia and the winding-down of all Russian paid memberships resulted in a loss of 700,000 subscribers. Excluding that impact, the company said it would have seen 500,000 net additions during the most recent quarter.
Reasons Behind Netflix Subscribers Loss
Netflix also cited growing competition from recent streaming launches by traditional entertainment companies, as well as rampant password sharing for the recent stall in paid subscriptions.
The company estimates that in addition to its 222 million paying households, access is being shared with more than 100 million additional households through account sharing. It warned a global crackdown could be coming.