Lost Password


ED-SEN Consulting: Your Collaborative Partner for Establishing High-Performing & Transformational Business

Edwin Budiman, CEO of ED SEN Consulting

The modern-day business is anything but predictable. The market is ever-evolving and the nature of work is also changing fast. In the current times, organizations need to think on their feet to be able to survive the tough competition. For that, they also have to be innovative, agile, and capable of looking at things from new perspectives. ED-SEN Consulting can help with that. The Indonesia-based company can help your organization evolve by focusing on the fundamentals and operations necessary to grow a profitable business and attain greater levels of performance.

About ED-SEN Consulting

Founding Year: 2014

Office Locations: Kirana Three Office, Floor 8C. Jl. Boulevard Raya Kav.1 Kelapa Gading Timur Jakarta Utara, DKI Jakarta, Indonesia.


PT Edsen Gudang Komputerindo, also known as ED-SEN Consulting established in 2014. ED-SEN Consulting is an IT consulting company, which can be your partner in terms of expanding business in IT management and advisory, consulting, and providing solutions.

ED-SEN Consulting provides a variety of professional services to clients with a combination of best practices and expertise, such as business technology, business application, business analytics, and business performance. Our business focuses on how to provide productivity and efficiency to clients.

Edwin Budiman, CEO of ED-SEN Consulting spoke exclusively to The Chief’s Digest about their venture. Below is an edited excerpt.

What kind of organizations will survive and flourish into the distant future?

Some industries that can survive in the current pandemic era are healthcare, telco, pharmacy, logistics, distribution, technology, gas, electricity, agriculture, animal husbandry, plantation, fisheries, automotive, and banking.

What was the primary challenge that ED SEN Consulting aimed to solve?

We noticed that many companies are not familiar with cloud technology and still relied on manual systems, such as spreadsheets. Besides, each department has its own system creating gaps and complexities in business operations.

The ED-SEN Consulting team aims at educating companies to get on the path to transformation using cloud technology and solve the challenges arising out of performing manual tasks.

How successful was your first project roll on?

ED-SEN Consulting’s first project was a successful one. In this project, ED-SEN engaged with one of the largest multi-finance companies in Indonesia. We helped them transform from manual/spreadsheet systems to cloud technology through the implementation of business performance management. ED-SEN helped in increasing the efficiency and effectiveness of the company in planning and budgeting.

What initially took approximately 2 months to do one simulation can now be done much faster. With ED-SEN, five or even ten simulations can be performed in a day.

Is your company a ‘leader or follower’? Do you formulate your own core values?

I would say – Leaders. Our company is a leader because it has formulated unique core values which are – Long Term Relationships, Expert Resources, Effective and Efficient, Develop Your Business, Solution-Oriented. Whatever we do at ED-SEN revolves around these core values.

‘Leaders cannot optimize results by themselves; they need employees’ support and assistance.’ How does your company interpret this saying?

True. Basically, ED-SEN Consulting has 3 important elements in the company, namely data, human resources, and technology that support each other.

If you have to list five factors that have been/are the biggest asset to your organization, what would they be and why?

  • Human Resources, a company will not run without the position holders and their human resources.
  • Technology, a company can develop if it is balanced with technology.
  • Data, companies can be said to be successful if they can manage their data well.
  • Knowledge, the company will be able to develop and adapt well if it has human resources who have extensive knowledge.
  • Leadership, because ED-SEN Consulting believes that every individual in a company must have a leadership spirit.

People like it when companies are involved in social community and CSR activities. What do you say about this?

A good company is a company that cares about the surrounding environment. ED-SEN Consulting itself has carried out several CSR activities every year starting from 2019 until now.

Where do you see you and ED-SEN Consulting a couple of years from now?

ED-SEN Consulting’s strategy certainly grows in terms of organization and financial structure. In the future, ED-SEN Consulting will focus on financial structure, even to the public listed.

The Man Behind ED-SEN Consulting‘s Success

Edwin Budiman, CEO

Edwin was born in Jakarta and completed his undergraduate education at Petra Christian University in Surabaya majoring in Electrical Engineering. He has more than 15 years of experience in several projects as a business analyst, business intelligence and data warehouses implementer, planning and budgeting project, and corporate performance management.

Edwin completed his Master’s Education at Bina Nusantara University. His first experience in the business world was in a multinational company as an IT Support. He became a functional consultant for more than 5 years. Because of his performance, he was recruited in one of the multinational companies in Malaysia as an Assistant Vice President.

He worked in Malaysia for more than 10 years, and today, he is the Managing Director at ED-SEN Consulting, a consulting firm that delivers best practices from across industries in Indonesia to bring productivity and efficiency.

ED-SEN Consulting is confident that our existence will make a great impact in Indonesian economic growth by giving our best service to small-medium organizations to become enterprise organizations.