According to some sources the 60-second videos of YouTube, namely YouTube Shorts, are going to be viewed on television too. Like phones and other mobile devices television will also be the medium to watch Shorts.
Neal Mohan, Chief Product Officer of the company said in one of the company’s blogs, “Bringing Shorts to our community has transformed the way people create and watch video on YouTube. When we introduced this new format, we optimized the experience for the mobile creator and viewer. Today, we’re expanding viewing access to Shorts to our fastest growing surface: the TV screen. While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen. In this next installment of our Innovation Series, you’ll hear from two of the user experience (UX) design leads who made this leap a reality.”
The brilliant survey to take place
Neal Mohan also said, “To better understand what viewers would like from a Shorts experience on TV, we took an unconventional approach to our research and asked participants to write either “Love” or “Breakup” letters to express their feelings about short form content on TV today. The “love letters” showed that viewers liked the community experience, watching content they love easily with friends and family. Meanwhile, the “breakup letters” showed that people felt it could be clunky, slow to load or lacked key features like sharing.”
The reason behind
As a reason behind this step the product Chief said, “Our research told us that there would be unique perks of watching Shorts on the big screen. They’re easier to watch with others, and the larger screen makes it a more comfortable viewing experience.”
