“In the same event, SiriusXM, a US-based satellite radio provider said its Stitcher podcast app will longer be available from the end of August. It is doing so to emphasize its own flagship app, SiriusXM as a brand motive.”
A pivot keeps an important place in the business. It indicates a sudden need for the company to replace an existing product or service with a new one that is more meaningful and useful to the audience. Undoubtedly, podcasts have done a great job as a marketing resource enabling the company to provide a new-gen service. But, many times, a company has to stop it and bring something new.
In the same event, SiriusXM, a US-based satellite radio provider said its Stitcher podcast app will longer be available from the end of August. It is doing so to emphasize its own flagship app, SiriusXM as a brand motive.
What is SiriusXM?
SiriusXM is an American radio services provider that offers endless entertainment through its platform. It brings unscripted original talk, nonstop comedy, and entertainment’s biggest stars. It airs live pro and college games, and straight-up talk with league insiders.
Why Does SiriusXM Emphasize Its Flagship App?
Many of the podcasts available on Stitcher are already available on the SiriusXM app, and Stitcher podcasts “can also be found anywhere else podcasts are distributed,” according to the company. SiriusXM Holdings Ltd. does not own any podcasts.
SiriusXM is sending an offer to existing users that includes a free six-month trial of its platinum SiriusXM service which includes sports and sports talk, music, other talk shows and news streaming.
Stitcher, Acquisition of SiriusXM Emphasized Simplicity of Its App-
Stitcher, which was acquired by SiriusXM in 2020 for $325 million, has shown the simplicity of its app, noting on its website that the app was made for podcasts and nothing else.