Synopsis-
“Mahalo Banking, a Michigan, USA-based mobile and online banking provider, expanded its
partnership with Larky to enable Mahalo clients to benefit from the nudge platform of
Larky.”
Account holders are like assets to a financial institution and every firm wants to keep their
customers happy by providing next-gen financial services. Nudge or push notification is one
of the modern services that let consumers know what is coming on next for their account
upliftment.
Mahalo Banking, a Michigan, USA-based mobile and online banking provider expanded its
partnership with Larky to enable Mahalo clients to benefit from the nudge platform of
Larky.
Scott Brown, Larky’s VP of Growth, said, “We are thrilled to expand our partnership with
Mahalo, opening doors for their clients to harness the power of our nudge platform’s
tailored and proactive engagement capabilities. This reinforced partnership interweaves the
unique assets of both organizations, bolstering the digital banking landscape for consumers
and fostering expansion for community-based financial institutions.”
How will Larky add an edge to Mahalo’s digital banking?
Larky’s platform enhances Mahalo’s digital banking suite by encouraging account holders to
directly engage with the services that cater to their financial requirements through their
mobile devices.
Denny Howell, co-founder and COO of Mahalo said, “The continued demand for mobile
banking has underscored the necessity for targeted engagement campaigns to help credit
unions foster stronger relationships with their members. Our partnership with Larky enables
us to offer our credit union clients an invaluable tool for member engagement at a time
when the market needs new approaches to nurture and grow depositor relationships.”
Added Benefits of Mahalo & Larky’s Extended Partnership-
Through this partnership, institutions can gain access to analytics and A/B testing tools that
allow them to track their campaigns’ performance in real-time using user-level data.
Mahalo’s clients can also benefit from Larky’s innovative nudge Score feature, which utilizes
AI to predict the success of new push notifications and make it easy to launch high-
performing campaigns with just a few clicks.
