John Fetterman’s campaign has dominated Facebook and Twitter over the last few weeks to troll Republican opponent Dr. Mehmet Oz into defeat. The campaign has announced it is launching an official TikTok account to expand the reach of its already viral videos on Thursday.
The Tiktok account was formally launched by the campaign with a video of Fetterman wearing his signature black hoodie and speaking directly to the camera. Fetterman is seen making an expected jab at Oz and the festering controversy over the authenticity of the Trump-endorsed candidate’s Pennsylvania roots in the video. Fetterman says at the end of the video, “I’m on TikTok now. Woo hoo!”
The decision of the campaign to join TikTok comes on the heels of a series of viral social media videos attacking Oz. earlier in the week. The users of Twitter dug up an old video of Oz. It showed Oz shopping at a Redner’s grocery store in Pennsylvania. The video was intended to criticize the increase in inflation under the Biden administration but Oz was quickly mocked by Twitter users and the Fetterman campaign for his use of the word “crudité” as well as for seemingly conflating the names of two state supermarkets, Redner’s and Wegmans, into “Wegners.”
“In PA we call this a… veggie tray.” Fetterman said, responding to the video.
It was announced by the Fetterman campaign on Tuesday that it had raised more than $500,000 just one day after Oz’s crudité gaffe went viral.
“As this campaign has since the start, we will continue to meet voters wherever they are at and have a whole lot of fun doing it,” Joe Calvello, spokesperson for the Fetterman campaign, said in a statement to The Verge on Thursday.
Calvello said,“John’s followers will see brand new content specifically for TikTok, and they can expect to keep up with John as he meets people across the Commonwealth.”
“John is a unique candidate whose real, authentic message resonates on social media, as TikTok users will see in his posts.”