After getting some feedback from users Instagram started going backwards from their plans to bring a full-screen display for photos and videos that the company started testing last month. Some news agencies claim that they were doing this to make Instagram feel a lot more like TikTok.
CEO Mark Zuckerberg’s posts about the new look
According to Engadget, “Mark Zuckerberg shared a preview of the test on his Instagram Story, saying that the new look would be available to some people “soon.”
The app began testing a version of a “full-screen” feed last month, but in that test feed posts didn’t actually take up the entire screen of the app. But with the latest version shared by Zuckerberg, posts extend all the way to the top of the screen, much as they do on TikTok. The new look also tweaks the shortcuts for accessing your inbox and creating new posts.”
The company’s plans behind this change
Instagram chief Adam Mosseri in an interview with Platformer said, ““I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” He added, “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”
Engadget reported, “Instagram brought in the full-screen feed and larger number of recommended posts in a bid to compete with TikTok and to contend with the pivot from photos to videos. The time spent people watch Reels grew by 30 percent last quarter and Mosseri said users’ gradual embrace of video is a “paradigm shift that we’ve seen for many, many years now.” Still, many people have revolted against the full-screen change. High-profile users like Kylie Jenner and Kim Kardashian this week called on Meta to “Make Instagram Instagram again.”
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