Google’s Play Store officially is now 10 years old and Google is very much eager to mark its 10th birthday. It has planned to do it with a new logo and according to Engadget, “On top of a new logo in line with the tech giant’s current aesthetic (see above), there’s a promotion starting July 25th that offers 10 times the usual Play Points to rewards program members who make purchases.”
History of Google play store
According to Wikipedia, “Google Play was launched on March 6, 2012, bringing together Android Market, Google Music, Google Movies and the Google eBookstore under one brand, marking a shift in Google’s digital distribution strategy. Following their re-branding, Google has expanded the geographical support for each of the services. Since 2018, Google has gradually sunsetted the Play brand: Play Newsstand was rebranded as Google News in 2018; Play Music was discontinued in favor of YouTube Music in 2020; and Play Movies & TV was rebranded as Google TV in 2021. In 2022, Play Games is expected to shut down its mobile app in favor of an Android emulator for Windows with the same name.[7] The remaining standalone mobile app will be Play Books.”
Play Store’s new services
According to Engadget, “The anniversary comes as the service is evolving. The company rebadged Play Newsstand as Google News in 2018, and wound down Play Music in 2020 as it finished transitioning to YouTube Music. This year, Google is pulling the Movies & TV section to put its content in the TV app. The Play Store is still intact, but it’s considerably more focused than it was a decade ago.”
Other recent activities
Recently Google to make the Play Store more trustworthy have launched Play Protect. While doing all this they have faced controversy too. According to Engadget, “Fortnite creator Epic Games and others have accused Google of stifling the use of third-party payment systems, and even blocking manufacturer deals. Google even tightened its policies this June, requiring that a host of apps use the Play Store’s billing system.”
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