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Bring Out the Best in Your Applications: Instart

Corporations that service clients on the internet and mobile applications know all too well the value of an efficient system. Applications and websites function on the internet when customers access them on web browsers and mobile operating systems. But, every app or website is prone to getting bogged down because of excessive traffic or internal caching errors. A dedicated staff of IT professionals is required to monitor and maintain the apps and websites 24/7. However, a company named Instart has developed a technology that improves the efficiency of web and mobile applications automatically by leveraging artificial intelligence.

Improving the Digital Experience

Instart makes it its mission to help clients deliver a faster and safer online experience to their customers and garner higher profits. At Instart Logic, the team thinks every day about how it can help clients leverage artificial intelligence to increase conversion, transform consumer experience, improve SEO rankings, keep customers safe, and deliver 10% – 30% faster cloud, web, and mobile application performance.

What company doesn’t want to deliver applications that are faster, look better, are safer and generate higher conversion and revenue?

Instart’s digital experience platform provides a completely new way to delight your customers, improving engagement, conversions, and revenue. The intelligent architecture uses artificial intelligence to automatically optimize your applications, without coding, taking into account the behavior of your apps coupled with the devices, browsers, and networks your customers are using.

Some of Instart’s products and services include:

•    Cloud, Web and Mobile Application Performance Optimization

•    Mobile Network Optimization

•    Image Optimization

•    Digital Advertising Recovery

•    Marketing and Personalization Recovery

•    Web Application Firewall

•    DDoS Protection

•    Bot Management

•    Next-Generation CDN

Application Awareness

Part of the magic of the modern internet is that browsers construct “your application” from a combination of your first-party code and content, third-party cloud services and tags, and many other resources of different types, from HTML, Javascript and cascading style sheets to images and video. Instart’s cloud identifies each one of these components and then continuously learns how they are used by your applications and your users. Subsequently, Instart’s performance optimization, security, visibility, and control mechanisms all act together automatically to ensure the fastest performance, the highest security and reliability, and the best possible digital experience.

Cloud-Scale Intelligence

Currently optimizing, protecting, and delivering 60 billion transactions per day to 200 million consumers, Instart’s systems leverage vast amounts of data to learn and become more effective at each new task. Machine learning and artificial intelligence techniques are used to apply performance optimizations, identify security issues, and improve visibility and control of your applications automatically and at scale. The result is every consumer and every device has the best possible experience with every page of every application.

Client-Cloud Control

Modern web applications are made up of code, tags, and micro-services can that may execute across 50 or more places across the Internet. The only place your entire application comes together is within the user’s web browser. Instart automatically injects a small Javascript container into your applications that execute all of your first and third party code, tags and services from within the consumer’s browser, providing complete visibility and control. This container connects to and coordinates with Instart’s global cloud to deliver advanced capabilities for performance optimization, security, and control. No other system available provides optimization, visibility, and control from the perspective of what is actually happening on the consumer device.

Extensible Suite

The Instart Digital Experience Cloud is a broad platform spanning web and mobile performance optimization, tag and service control, advertising revenue optimization, and web security. It works seamlessly with your existing application servers and content delivery networks, or you can also leverage Instart’s Next Generation CDN. Once you start using the Instart platform, each new feature is available with the simple push of a button – there is no need to cobble together and manage a multi-vendor solution.

Enterprise Grade

Instart is cloud-based and requires no hardware or software to install, maintain or deploy. Our platform is deployed in top-tier data centers around the world. We process more than 60 billion transactions per day serving more than 200 million consumers in every region of the world, with 100 percent system-wide availability over the last four years. 

Meet the bold CEO of Instart, Sumit Dhawan

Sumit is a seasoned executive with a proven track record of establishing market leadership positions. Sumit has led multiple $1B+ enterprise software and SaaS businesses with responsibilities in managing P&L and all functions of the business from R&D to sales. With expertise in creating new market categories; Sumit brings a proven leadership approach that results in top-performing teams.

Prior to joining Instart Logic, Sumit served as the general manager of the end-user computing business at VMware. Prior to VMware, Sumit served at Citrix, where he held a number of executive roles – across engineering, product development, marketing, corporate development, and general management – and was a key contributor to Citrix’s growth from a private company to the publicly-traded, multinational business that it is today.

Sumit holds an MBA from the University of Florida – Warrington College of Business, an MS in Computer Science from the University of Minnesota, and a BS in Computer Science from the Indian Institute of Technology.

“Instantly increase conversion, revenue, and customer satisfaction with no changes to your applications or infrastructure.”