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ATFX: Offering the Best Trading Experience For the Customers

Joe Li, Chairman of ATFX

Trading is one of the oldest and most renowned industries globally. The companies that are involved in this industry aim to build trust and reliability amongst the clients. Looking at the present scenario and the past year or so, industries across the globe have been impacted by the outbreak of COVID-19. Similarly, the trading industry has also shaken from the pandemic which resulted in a few ups and downs. However, with the collaboration of technology, trading is more secure than ever. Incepted in 2017, ATFX is a well-known & leading global online Forex and CFDs broker regulated by the UK’s Financial Conduct Authority (FCA) and a few other jurisdictions.

ATFX offers over 200 CFD instruments for investors to trade and full coverage, and comprehensive education tools for the clients. By prioritizing the safety of its clients’ funds, providing a seamless trading environment, and ensuring that deposits and withdrawals are free and instant, ATFX has become the preferred broker for many investors. In Q3 2020, ATFX was ranked among the Top 3 brokers for retail FX/CFD trading volumes on the MT4/MT5 platforms.

Customer Oriented Services

ATFX has two core business obsessions; technology and service. The advanced technology focuses on increasing efficiency for the customers, team members, and other partners. The company takes pride in offering a transparent, safe, and secure trading model. Trading using the latest technology helps speed up and improve decision-making as well as provide a better customer experience.

This enables the customers to have the best possible opportunities to succeed trading online in the financial markets. Moreover, the company ensures the funds are held in segregated client bank accounts. ATFX is regulated by several authorities ensuring the customers’ funds are always safe and secure. It also adheres to European directives and follows regulations from the European Securities and Markets Authority (ESMA).

ATFX offers the popular MetaTrader 4 (MT4) platform which can be fully customized. This popular trading platform is well respected and has a high level of features and benefits.

The platform gives quick and easy access to a range of markets and also allows to trade on the move with its mobile app. The customers get all the features and benefits of MT4 but also its complementary tools, which when combined, offer a great trading experience. These include Trading Central, Dow Jones News, and Autochartist.

Offering customized and easily accessible services create all the difference. ATFX leads amongst its competitors by displaying constantly dedicated services. Its vision is to democratize access to the financial markets globally, which underpins everything it does.

ATFX puts on the importance of services-related measures in a transparent manner. Bringing the clients closer by enhancing support through its local representatives, upgrading the portal to serve them better, and providing educational webinars, market updates, and tools will make their trading experience a breeze.  

Highly Focused Management Team

The ATFX management team is highly focused on client-oriented services. All the decision taken by the management aims at benefiting the clients. The company channelizes to offer the best products and services, build the best technology and educate the ready for success. “The client-centric approach is what drives us to innovate and deliver daily,” says Joe Li, Chairman of ATFX. 

Furthermore, the management team has a clear vision and story for the company’s direction from the outset, ensuring that its core values are shared by all the employees and passed onto its clients. These fundamental principles have played an essential role in attracting and building long-term relationships with its customers and business partners.

For its retail business, the correct branding and strategy have always been a high priority to ensure that the clients are left with a memorable and lasting impression of ATFX, which inevitably leads to client retention. For the institutional business, having a globally recognized brand has helped the organization promote its products and services to both business partners and clients by giving them the confidence to trade with an established company within the financial markets. 

ATFX offers the customers tight, competitive spreads. Meaning that customers pay less to open a trade. When paying the spread, there are no additional charges, customers will only be paying the difference between the Bid and Ask prices.

ATFX’s culture and vision have helped the company to get recognized with numerous awards and recognition at a constant interval of time. It has garnered many accolades and awards, which stand as a testament to its services and solutions. ATFX has a company culture that rewards and encourages excellence in everything.

The management team has prioritized the welfare of the employees, resulting in a motivated team that works hard every day to deliver the highest quality services to the clients. Its employees are the key to its continued success. The leadership team is accountable for providing the necessary resources to deliver quality services by investing in the business and providing employees with effective strategies. 

Customer First Approach 

Over the past five years, ATFX has received numerous awards. ATFX Group has won awards all over the world, including Europe, Asia, the Middle East, and South America. These rewards and recognition are the answers to all the hardships and challenges the company has faced over the years. One of the biggest challenges it has faced was the over-demand from asset managers and financial institutions of providing tailored liquidity service for them.

It was not easy to decide on the transition from being a successful retail broker with a recognized global brand to becoming a retail plus institutional broker within a very competitive arena.

Joe Li says, “However, I see the challenge as an opportunity. We decided to expand our vision, partner with the correct technology provider, promote our company’s global presence to the worldwide base with 12 regional offices, and provide award-winning customer service. Now, in the first quarter of 2021, our institutional business has successfully grown over 500% compared to earlier last year even though under the COVID-19 pandemic!”

Thriving with similar passion and intensity, ATFX aims to continue to put the customer first and work on various fintech solutions to improve their overall experience. The organization launched its premier research portal known as AT Premier for the MENA region, where traders can get insights on the markets from reputable sources. Moreover, the organization has launched its brand-new social trading application called ATFX TeamUp in the LATAM market. ATFX plans to launch more fintech-based products and services that reimagine many aspects of an investor’s journey.

“ATFX promise to exceed your expectations by delivering an unparalleled online trading experience, offering an unprecedented level of service matched with state-of-the-art trading technologies.”