Adprime is a leading digital healthcare publishing platform and programmatic provider that has been serving the industry since its establishment in 2006. The company prides itself on being driven by the ever-changing technological environment and meeting the needs of its clients by constantly growing and evolving its services. With a focus on brand safety, transparency, quality, and ingenuity, Adprime offers an extensive programmatic suite of products, including its proprietary Health Exchange with both U.S. and international traffic, and an exceptional healthcare DSP. The company leverages its expertise, extensive industry reach, advanced targeting, and unparalleled 1st party data to create custom strategies for healthcare marketers. Additionally, Adprime serves as a strategic growth partner for publishers by introducing them to brands that are most relevant to their content and highly engaged audiences.
The inspiration behind the inception of Adprime was to provide healthcare advertisers with a platform to reach physicians and patients on the internet. The founders of Adprime recognized the need for a sophisticated technology platform, advertising sales executives, and a client service team to help publishers monetize their health content. They sought to create a solution that would enable advertisers to target their message to the right audience while providing publishers with a new revenue stream. The founders believed that there was an opportunity to leverage technology and data to create a platform that would bring together healthcare advertisers and publishers, and this led to the creation of Adprime. Through its focus on providing custom strategies for healthcare marketers and serving as a strategic growth partner for publishers, Adprime has become a leading digital healthcare publishing platform and programmatic provider in the industry.
Standing Out from the Crowd
Adprime stands out from its competitors in the artificial intelligence industry due to its focus on ‘prompt engineering’ and its dedication to offering a safe environment to advertise. With the launch of DxCheck users can type in their symptoms and get concise, accurate results immediately. This is the first healthcare advertising site using Chatgpt. The company’s team comprises some of the brightest and most clever minds in the industry who are skilled in managing pharmaceutical advertising demands. What sets Adprime apart from other companies in this space is its advanced technology solutions that are tailored specifically to the needs of health advertisers. The company leverages artificial intelligence to create custom strategies for healthcare marketers and provides unparalleled 1st party data, advanced targeting, and extensive industry reach.
Adprime’s focus on brand safety, transparency, quality, and ingenuity ensures that advertisers have access to the safest and most effective advertising solutions available. Additionally, Adprime serves as a strategic growth partner for publishers, introducing them to brands that are most relevant to their content and highly engaged audiences. With its unique combination of advanced technology, expertise, and dedication to customer service, Adprime has become a trusted and respected name in the digital healthcare publishing and programmatic provider industry.
The Work Culture at Adprime
The work culture at Adprime is one of high devotion and creativity, driven by a team of professionals who have been with the company for more than five years. This high level of employee retention is a testament to the company’s commitment to providing an environment that fosters growth, collaboration, and success. The team at Adprime is known for its cohesiveness, working together across disciplines to achieve the best possible outcomes for their clients.
As a private company, Adprime’s focus is solely on the success of its clients, and this is reflected in the culture of the company, which prioritizes high-quality results above all else. The team at Adprime is dedicated to staying on top of the latest technologies and trends in the industry, continually refining their skills to ensure that they are offering the best possible solutions to their clients.
Staying Ahead of the Curve through Innovation
In the early days of Adprime, the company faced challenges in competing against massive public companies that were entering the digital health advertising industry and grabbing market share. To differentiate itself, Adprime focused on providing exceptional customer service and improved outcomes for clients. The company also emphasized high-quality audience targeting to deliver better results for advertisers. Despite the challenges, Adprime was able to overcome them by staying true to its core values of customer service, quality, transparency, and ingenuity.
As a private company, Adprime was able to deliver excellence that was unrivaled in the healthcare advertising and technology industries. The company’s focus on innovation and premium solutions allowed it to stay ahead of the curve and continue to provide its clients with cutting-edge technology and solutions. With a commitment to providing the best possible outcomes for its clients, Adprime was able to establish itself as a leader in the digital health advertising industry and continues to thrive today.
Aspiring to Become the Leader in Healthcare Advertising
Adprime sees itself as the leader in healthcare advertising in the future. The company plans to achieve this through its demand-side ad platform, which offers both automation in programmatic media buying and managed service media offerings. Adprime plans to continue to invest in innovative technology solutions that will enable deeper engagement for patients and physicians and better results for publishers and advertisers. The company has set an ambitious target of becoming a $25M – $45M company in the next few years.
By reaching this goal, Adprime will be well-positioned to drive more automation and establish itself as the go-to platform for healthcare advertising. With a strong focus on innovation and delivering value to its clients, Adprime is committed to leading the way in the healthcare advertising industry and shaping the future of digital health advertising.
About the Leader
Barbara Read is the Chief Revenue Officer at Adprime. With over 25 years of experience in advertising, publishing, and marketing industries, Barbara is at the forefront of technologies in mobile, video, connected TV, AI, Chatgpt platforms, as well as health and wellness. Barbara’s expertise and leadership have been instrumental in Adprime’s growth and success. Her experience working with fortune 1000 companies and their agency partners provides a wealth of knowledge and experience as a speaker and panelist in the pharmaceutical and advertising technology industries. Barbara is a recognized industry expert, and her insights have been featured in various publications and media outlets.
Barbara’s exceptional talent in human engagement and insights has helped Adprime create custom strategies for healthcare marketers and serve as a strategic growth partner for publishers. She is passionate about the healthcare industry and helping companies reach their target audience effectively while ensuring brand safety and transparency. With her wealth of experience and expertise, Barbara is a valuable asset to Adprime and a driving force behind the company’s continued success.