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One Two One Advisor Sdn Bhd: Offering Result-Oriented InsurTech and FinTech Solutions for Business

The digital revolution, triggered by the global pandemic, has successfully compelled businesses to shift to digital means of improving operations and management of their financial attributes. As a result, FinTech or Financial Technology has become a buzzword in the world of finance. Today, several fintech companies are deploying leading-edge technological features worldwide and offering financial services and solutions for businesses. 

Leveraging bleeding-edge technology, One Two One Advisor Sdn Bhd (121 Advisor) offers unique FinTech propositions and cost-effective solutions. Through innovative use of its Financial, Insurance & Takaful Enterprise Digital Framework (EDF), the company provides a holistic solution based on the needs and wants of the business users to match their business requirements. 

Innovative Marvel of a Tech Brain

The brainchild behind One Two One Advisor is Kevin Steer. After graduating from Cambridge University in 1978, Kevin worked for a company Schlumberger in Brunei, Australia, Indonesia, China for five years. In 1986, he pursued his Masters in Computing at Imperial College—where he solely focused on Artificial Intelligence—after witnessing the evolving scenario of the IT industry.

Currently, Kevin spearheads the company as the CEO and is entrusted with several crucial responsibilities. Besides being an agile leader, he is also a ‘Techie’ who designs data models to present to the different teams of the company. In addition, Kevin propels One Two One Advisor to great heights and contributes to its immense success. 

Catering to Business Commitments 

Founded in 2010, One Two One Advisor focuses on FinTech and InsurTech solutions. Owing to its focus, the company has developed a plethora of unique solutions. Its customer base includes over 20 companies, and the company also collaborates with innovative technology partners to extend and complement its solutions and capabilities. 

With the synergistic relationship, One Two One Advisor is able to deliver its commitment to its clients with added value and superior quality. The company is not only promoting its plethora of solutions which it has built over time, but it is also successfully concluding its sales.  

Multitude of Holistic Services and Solution

One Two One Advisor has implemented a number of different solutions. These include the following range of services:

  • Predictive Analytics with Machine Learning

It can be used for predicting new products to buy, churns and lapsation, underwriting, and others. 

  • Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot)

It utilizes hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.

  • Web Portal Solution for Sales & Servicing (WebPoS)

It enables clients to experience a unified personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.

  • Referral Management & Marketing Automation (ReMMA)

It is used for banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. 

  • Mobile point of Sales

Takaful and Insurance Mobility Made Simple (TIMMS) is a mobile straight-through solution designed specifically to cater to the need for mobility on Point-of-Sales for Insurance, Takaful and Financial services. 

  • Sales Activity Mobile App (SAMA)

It allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. 

  • Community & E-worksite Marketing & Distribution (CeMD)

It allows organizations to engage with members of their community to nurture trust and create advocates thereby improving customer retention. 

  • Choices Online Store (COS)

It allows insurers and takaful operators to provide direct purchase of products online. 

  • Takaful & Insurance Mobility Made Simple (TIMMS)

It is a cross-platform mobile point of sales solution allowing agents to identify client financial needs via Customer Fact Find, recommend products, make presentations, generate quotes, and e-submit applications, in a regulatory compliant process. 

  • Enterprise Product Configurator (EPC)

It reduces the time to market for insurance and takaful products and has been built to rapidly set up product rates, illustrations, validation engines as well as an automated testing module allowing quick product deployment.

  • Multi-channel Distribution Management Solution (McDMS)

It can be used for general agencies, IFAs, brokers, ALCs (Agency Leader Corporations) to simplify operations by consolidating their diverse requirements. 

Successful Delivery of Customer Requirements

With its array of unique services, One Two One Advisor has been successfully delivering to its customers’ requirements. The company has created a ‘Customer Self Service’ Portal—an on-demand access point that enables customers to view their insurance/takaful account, anywhere and anytime. It enables the policyholders to view their policies and certificate details via a simple internet connection. 

Additionally, the portal also provides a safe avenue for customers to update their personal information, pay premiums, switch funds, print documents, update beneficiary details, request policy changes, and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business

Mapping Future Proliferations and Expansions

During the global pandemic, One Two One Advisor sensed the opportunity to offer financial services and health services online with lifestyle financial & health advice. Recently, it launched a new knowledge portal ( in Malaysia (where it grew the business to 4000 users) for providing lifestyle advice on Financial Planning and Health and Wellness. 

For each country, it will be translated into the local language, and the services will continuously extend to include lifestyle financial goals with recommendations for financial and business products, including the company’s multi-lingual chatbot & Robo Advisor (which provides advice on financial goals).

In the future, One Two One Advisor further plans to expand its base to Singapore and Indonesia and will be looking at expanding to Europe and the USA as well. It also plans to launch its Predictive Analytics as well as its multi-lingual Chatbot., while being on the lookout for new business opportunities. 


“One Two One Advisor follows the tagline–We don’t follow Trends, we pioneer them.”