Founding Year: 2016
Office Locations: Los Angeles, CA
Noble Gold Investments is a firm based in Pasadena, California that strives to educate its clients on the investment value of precious metals while also offering a safe and easy way to buy them.
“Our firm views a balanced portfolio as the key to long-term investing and retirement. We believe precious metals are the foundation of financial success,” says Collin Plume, CEO of Noble Gold Investments.
In our interview with Collin Plume, he speaks enthusiastically about his experience and journey within the financial industry and how he wants to scale the business to new heights.
How did you come up with the idea or concept for your business?
My father collected gold and silver when I was a child, so I always had a fond appreciation for them. After working in the financial industry for over a decade, I noticed a real gap in awareness and understanding of the commodities sector among American retail investors. I also worked for another gold investment broker, where I saw a lot of things wrong with the industry, things that weren’t serving investors well, so I saw an opportunity to do a better job at providing one of the most stable alternative investments in human history.
What are your company offerings? How have consumer responses shaped them over the years?
We have three main offerings: the option to invest part of a self-directed IRA or Roth IRA into gold or silver (hence, a Gold IRA); the option to buy and hold precious metals in our military-grade security deposits; or rare coins to buy as collectibles. We listen to each prospective investor’s needs and tailor our recommendations specifically to them; no generic packages or robo-advisors, just real human advice. As a result, the majority of our customer base comes from word-of-mouth referrals.
Every business, big or small, gets its fair share of challenges, especially during the initial days. Tell us about your challenges and how you managed to overcome them.
Certainly, the pandemic has been one of our greatest challenges, as it has spanned nearly half the life of our company. Fortunately, most of our work can be done remotely, so we quickly adapted to a hybrid workplace. And as a CEO, I strongly value people’s commitments to their families and personal well-being, so I allow them the flexibility of working hours, location, and style, as long as they get their work done. I trust the people I hire to get their work done on time and our whole company benefits when we hire and accommodate people with full lives outside of work.
We’ve also held regular team-building social events on Zoom (during work hours) throughout the pandemic to keep our employees feeling connected in a more personal way than just collaborating on tasks. We pay employees well, and we listen to their needs, and as a result, we’ve maintained a 95% employee retention rate throughout the Great Resignation. Other companies should take note.
On what ideals are your work culture and business ethics based?
I run my business with people in mind first and foremost. A business that provides a product or service that genuinely makes people’s lives better in some way is one that I can feel good about, and earning a profit without sacrificing our people’s health or happiness is imperative. Customer service and employee well-being are two foundational ethics of our business.
How do you define success? Do you think there is some sort of formula to becoming successful?
I just try to be a leader in my own life, leading by example as a good husband, father, and employer because that has a big ripple effect. I try to create environments where people feel safe and can succeed and have a life outside of work. I try to instill confidence in my staff and be a sounding board for new ideas. I also get a lot of fulfillment from philanthropic causes, but the most important thing is doing right in your backyard.
What would you say are the factors that have contributed to your success as an organization?
Well, as I mentioned before, my passion for this product runs deeply personal; I worked for decades of experience in my industry before starting this business; I put my employees and customers first; I surround myself with people of varying perspectives and actively ask them to point out any “blind spots” I’m missing, and we adapt to changing technologies and times. Knowledge, hard work, and resilience pay off.
What do you think is the most unique aspect of your business?
Our sales tactics are not like traditional sales – we turn away more leads than we accept because we make sure investors are ready first. We don’t let anyone dive into something that won’t turn out well for them. We treat people the way we want to be treated. We tried chatbots years ago, but we quickly did away with them because every person’s situation is different, and giving investment advice is highly personal; it requires good judgment. You can’t gauge a company or a product through a bot. Maybe they could be useful for smaller questions or transactions, but what we do requires more time and care.
Business leaders have always emphasized the habit of reading for success. Is there a book that you draw inspiration from?
It’s a classic – How to Win Friends and Influence People by Dale Carnegie. That book is an evergreen, universal guide to forming new relationships that anyone can use in business or personal life. I highly recommend it to young professionals and new entrepreneurs!
Where do you see your company a few years from now?
In a few years, I hope we’ll have reached our billion-dollar revenue goal! I think it’s possible because, within a few years, more investors will realize that cash, stocks, and most other mainstream assets are unreliable investments and turn to alternative investments outside of government control, like gold and silver. I think a large shift toward hedges against inflation, like the ones we provide, will help people catch up on retirement savings or wealth building, and I’ll be proud to have a small part in that.
How has your journey been so far?
My journey as an entrepreneur has been a ton of work, but highly rewarding. I learned the
importance of networking and collaboration early on in my career, so work is never lonely and never boring! It’s been really tough juggling work and family the last couple of years, but I’m highly optimistic about our future.
Meet Collin Plume
Collin is the CEO of Noble Gold Investments, a precious metals IRA broker he founded in 2016. He has over seventeen years of experience building and managing the wealth of his clients, drawing upon decades of expertise in property insurance, commercial real estate, cryptocurrency investment, and entrepreneurship.
He is passionate about speaking and educating the public on investing wisely, and he sets the example for businesses adapting to post-pandemic restructuring and DEI standards. Collin is regularly quoted in Forbes, FX Street, and US News & World Report for his investing expertise.