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7 Best Online Marketing Tools for Small Businesses in the USA

Best Online Marketing Tools

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Small businesses are keen to get every possible help to grow and expand their territories. Generating leads, reaching those prospects, and keep offering them offers though to become a challenge to some extent for small businesses. Many small firms find it difficult to identify new prospects and turn them into loyal ones as they don’t archive their contact information. 

Furthermore, they must actively market their offering on a variety of channels from the start. At the very least, they need a website and social media profiles to leave a lasting digital footprint. Then, to make sure that these digital assets perform as expected, they must focus on search engine optimization (SEO) and regularly create and post high-quality content. 

To be honest, marketing through digital assets is a lot of work as well. Online marketing isn’t something that any business can handle without selecting the right tools. From website-building tools to email marketing tools to marketing tools.

In this blog, we will share a list of the top 7 online marketing tools that streamline the work of small businesses. Because small businesses frequently have a tight budget, the majority of these online marketing tools come with a lot of benefits that won’t impact their budget. Check them as per your business preference-

1. Buffer– 

When you are looking for online marketing tools for your small business, you cannot skip Buffer, the widely used social media tool. Buffer allows you to grow and expand on platforms like Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, Shopify, TikTok, and more. Buffer’s free plan may be appropriate for small businesses with three or fewer social channels. Some notable features include calendar view, Instagram tagging, post scheduling,  Twitter hashtag suggestions, and Facebook page mentions. Paid plans for Buffer start at $6 per channel per month. Grow your followers, likes, and shares without draining your valuable time with this social media tool.

2. Canva Business– 

Today when it comes to looking for designing solutions, there is no competition to Canva, especially its business version or paid plans. Canva is a top choice because it includes features such as customizable templates, a drag-and-drop editor, AI-powered design tools, and free photos and graphics. Paid options begin at $12.99 per person per month. If you want to resolve designing challenges for your business, you need to pick this one as it is helpful to various niches for small businesses like Real Estate, Newsroom, Media & Publishing, Sports, Tech, Healthcare, Retail, Education, Start-ups, Sports, and many more.

3. Grammarly Business– 

Grammarly can assist you in creating error-free content for your website, social media platforms, documents, messages, and emails. Grammarly is one of those tools that keep your edited content archived, that is you can retrieve your oldest or lost content anytime and from anywhere, you just need to log in. Moreover, you can edit content as per the “English Language” preference of the country, such as British English, Canadian English, American English, Indian English, and Australian English. The free plan for the Grammarly Business comprises only the most basic features. Its business version offers word choice options, sentence rewrites, and other advanced features for $15 per month per person. 

4. Hubspot– 

Hubspot is a hub of software and what not for small businesses. The CRM platform of HubSpot brings a marketing Hub, Sales Hub, Service Hub, Operations Hub, and many more tools. HubSpot has been remarkable in assisting small businesses to grow across the USA, and the better you understand the platform, the more benefits you can grab. Plans for Marketing Hub begin at $50 per month. After buying a plan, you can access email marketing tools, a landing page builder, and an online form builder, as well as performance tracking features. So, what are you waiting for, get the right fit for your business.

5. Jira– 

Jira’s free plan provides endless project boards and customizable workflows, as well as reporting and insights, for businesses with small teams of 10 or fewer users. Jira is a trusted software for Work Management, IT Service Management, and much more. Jira’s products help teams all over the world advance humanity through the power of software, from medicine and space travel to disaster response and pizza deliveries. Paid plans for Jira Software begin at $7.75 per month per user.

6. Mailchimp– 

Our first pick in the list is Mailchimp, which is an email marketing tool. The tool would be a one-stop destination for small businesses which have a tight budget and limited resources such as MailChimp integrations like Canva, Mailchimp for Salesforce, Google Analytics, Instagram, Shopify, WooCommerce, Canva, and many more. Moreover, there are free as well as paid plans for the email software, choosing the “Essentials” plans in the early stage will not only help your small business grow but also understand the platform at a cheap cost. Hope this one of the most used and popular email marketing software brings luck for you.

7. Salesforce– 

This is a platform that can scale with your small business, with features like lead management, automatic data syncs, and customizable reports. Salesforce is now more apt with the addition of Einstein GPT, Artificial Intelligence, Data Cloud, and Customer 360. It’s also a one-stop platform to merge marketing, sales, commerce, and IT teamwork. You can access Salesforce for free as said above, and even without putting your credit card details or installing software. Growth insights provided by the software will help you make effective decisions for your business. Plans for Salesforce begin at $25 per user per month, and most plan levels offer free trials. 


Whichever business you own, you endeavor to make it big and remarkable. In the journey of expanding business, customer satisfaction is key and you can achieve this only if you manage your business efficiently. With the above-mentioned 7 best online marketing tools for small businesses in the USA, you can achieve all you have wished for. Accomplishing your company’s target would become an easy task as well as managing your staff and workload would also get systematic and effective.