Founding Year: 2020
Office Locations: Company is located in Gilbert, AZ but we are a fully remote team.
Website: https://www.cadenceseo.com/
As the modern consumer increasingly relies on search engines like Google for their research and purchase decisions, firms need to have an integrated plan to engage their audiences and ultimately support digital transformation and business growth.
Hence, it becomes crucial to find the right digital marketing agency to partner with. However, it can be a real struggle considering the lack of communication and transparency that is common in the SEO consulting space. Besides, working with an agency that doesn’t take the time to listen to its clients’ needs can be extremely frustrating.
In the light of the scenario mentioned above, The Chief’s Digest is pleased to introduce our readers to CadenceSEO, a firm that believes in being a trusted advisor, a trusted consultant, and a valuable member of the clients’ team. “We knew there had to be a better approach to working with clients, which was the main inspiration behind our SEO consulting firm,” says the thought leadership team at CadenceSEO.
Excerpt from the interview with CadenceSEO
What are your company offerings? How have consumer responses shaped them over the years?
At CadenceSEO, we are a full-service consulting firm focused on digital marketing. Our specialties include technical SEO, competitive research, channel research, and growth strategy. We also see value in utilizing multiple channels for an effective digital marketing campaign, which is why we also offer content marketing, social media marketing, email marketing, pay-per-click marketing, and industry-specific tactics. Our website offers free SEO tools to check backlinks, page speed, page titles and meta descriptions, and more to help potential clients embarking on their SEO journey.
Every business, big or small, gets its fair share of challenges, especially during the initial days. Tell us about your challenges and how you managed to overcome them.
Business growth and creation are certainly not easy and definitely not for the faint of heart. In the early stages, the biggest challenge was getting the growth process started and ensuring that we had resources available to fulfill what we were offering. That was quickly resolved with some explosive growth and the addition of some key team members. There will always be challenges in business, but if you face them with your principles and goals in mind, you can overcome them.
On what ideals are your work culture and business ethics based?
Our work culture is based on building collaborative relationships, internally and externally. We truly value everyone on our team and provide proper training to help them feel confident in providing clients with expert advice. We love having a diverse team as they can bring different ideas to the table. For every client, we have an internal chat channel where we discuss how we can potentially help our clients improve through various SEO techniques and strategies.
From a business ethics standpoint, we take the time to listen to our clients and find the right strategies to help them succeed as a business.
Although we cannot necessarily guarantee results with Google’s ever-changing algorithm, we work tirelessly to get clients on the right path to results. With our transparent client services, we like to educate our clients on the what and the why of the things we are recommending. The more the client knows and understands, the better and more successful the partnership will be.
Our team is also readily available when needed. While we have Account Managers that can answer a bulk of a client’s questions, if a client has a specific question about technical SEO or content creation—the client has access to that team member as well!
What would you say are the factors that have contributed to your success as an organization?
A major factor of our success is honest and open communication with our clients. No smoke and mirrors or secret sauce—we strive to offer SEO advice that will get results. With this candid communication style, we create strong partnerships with our clients, which helps our clients trust us to take care of their SEO services. We never want our clients to feel like they can’t connect with us or get answers, we are always available for our clients, and they can reach out to us at all times. Unlike a large SEO agency, we treat all our clients as #1, no matter what. On our client calls, we actually show clients what we are doing, whether it be showcasing keyword rankings or optimizing content right on the call. We’re very open with what we do, and our clients appreciate us for that.
What do you think is a unique aspect of your business?
We never want clients to feel stuck. We’ve heard numerous horror stories where clients have gotten stuck with a previous agency and could not get out without breaking a contract. Our services function on a month-to-month basis with a 2-week out at any time for any reason. Most of our clients partner with us long-term, but we always want to give clients that option, so they never have to feel like they’re unable to leave.
Where do you see your company a few years from now?
As a company, we are focused on growth not only from a client and financial aspect but also from an internal perspective. Obviously, a few years from now, we want to be bigger, faster and stronger. But more importantly, we want to be known as an innovator in the industry and expand our offerings to adapt to the ever-changing market. The term we want to understand is to be progressive and adaptive when it comes to market needs.
How has your journey been so far?
The journey has been amazing to this point. Obviously, it has not been free of challenges, but overall, we have been amazingly blessed to be in the position that we are in today. We have an amazing team with us and clients that any business owner would be proud of. We are excited about what the journey has in store for the future.
Meet The Essence of CadenceSEO
Christy Olsen
Christy is the backbone of the company. Her vision for SEO started years ago while working at a large agency where she cut her teeth on all things SEO. Her vision is to bring better & more affordable service to the industry and position CadenceSEO as one of the Fastest growing agencies out there.
Kevin McLauchlin
Kevin has his hands in almost everything at CadenceSEO but mostly oversees the growth efforts as well as helps with the design, implementation, and management of strategies. His background is a little unorthodox but he has grown into an “SEO Nerd” over the last few years of agency life.
“CadenceSEO values transparency, communication, and engagement in our services so clients can feel like they’re involved in the process every step of the way.”
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