Founding Year: 2015
Office Locations: SYDNEY, LA, AZ
In an age defined by rapid technological shifts and shrinking attention spans, LIT Agency has built its reputation on a simple conviction: brands with powerful stories deserve equally powerful advocates. Since 2015, the team has positioned itself not as a mere vendor, but as an extension of the brands it serves—fiercely selective, fiercely passionate, and fiercely committed to the long game. The result is an agency that helps clients move beyond visibility to something rarer: meaningful, measurable influence.
The Inception: A Belief Worth Building Around
LIT Agency was born from years of watching promising companies struggle to find partners who both understood and believed in their products. The founders saw a gap. Organizations needed an agency that combined strategic guidance with hands-on support. From day one, LIT positioned itself as the advocate at a brand’s side, translating conviction into strategy and strategy into results. “We are here to amplify brands that matter,” the team says; a north star that guides every engagement.
A Market in Motion – and an Opportunity
The market today is fluid, fast, and unforgiving. Technology evolves in real time, while customer behaviors shift in a heartbeat, and attention spans are increasingly getting fragmented. For many, this chaos is a challenge; however, for LIT, it’s an opportunity. “Brands today aren’t built through one-way communication,” the agency notes. “They’re built through conversation, connection, and community.”
Whether it’s through digital campaigns, strategic storytelling, or targeted brand positioning, LIT Agency helps its clients cut through the noise and speak directly to the audiences that matter. The agency works in a space where data drives decisions and creativity drives results. With emerging platforms, influencer ecosystems, and AI reshaping the rules of engagement, staying ahead means staying flexible – and fearless. “The market is crowded, yes. But with the right strategy, the right voice, and the right partner, there’s never been a better time to stand out,” says founder Diane Markovski.
What LIT Delivers Globally
LIT’s contribution to the global platform is rooted in its ability to help brands define who they are, refine what they say, and engage audiences in ways that resonate across borders, cultures, and digital ecosystems.
- Integrated Marketing Campaigns: From concept to execution, LIT builds cross-channel campaigns that combine data-driven targeting with bold, creative storytelling.
- Brand Strategy & Positioning: The agency helps clients articulate purpose, sharpen value propositions, and carve out distinctive space in crowded categories – especially in emerging or highly competitive industries.
- Digital & Social Media Marketing: Agile and platform-specific content strategies are crafted to drive engagement, loyalty, and conversion at scale.
- Influencer & Partnership Strategy: LIT aligns brands with the right voices to amplify reach and credibility, tapping into niche and global audiences alike.
- Global Market Adaptation: Messaging and design are tailored to fit cultural nuances and consumer behaviors in key international markets, helping brands localize without losing their core identity.
In a hyper-connected world where perception is global from day one, LIT ensures its clients arrive with confidence and a competitive edge, wherever the conversation is happening.
The Early Climb: Earning the Right to Be Heard
Building a company in a hyper-competitive and fast-paced industry meant wearing many hats at once: strategist, creative, project manager, client relations, and more. The biggest challenge in the early days? – Trust. Convincing clients to take a chance on a new agency, before the portfolio of big-name brands, required clarity of vision, quality without compromise, and a relentless work ethic.
Those long hours, setbacks, and uncertainties became LIT’s forge. The team learned fast, stayed agile, and let their work speak for itself. Resilience, listening, and an unwavering sense of purpose shaped the agency’s foundation and have remained its operating system ever since.
Inside LIT: Defining Influence and Culture from Within
What makes a company truly influential? For LIT, it’s not about chasing industry benchmarks or metrics. LIT believes that influence stems from clarity of purpose, the courage to adapt, and the ability to inspire trust. Diane quotes, “Whether it’s through product, technology, or culture, influential companies push boundaries and shape conversations. They don’t just follow the market—they move it.” LIT has consistently anchored its work in authenticity and empathy, helping brands not only be seen but also be believed.
This philosophy is mirrored internally. The work environment is intentionally built to foster creativity, collaboration, and accountability. The agency operates with a startup mindset – agile, fast-moving, and solution-oriented – while maintaining the structure and strategic focus of a seasoned agency. Every voice matters here, whether one is leading a global campaign or pitching their first creative idea in a team brainstorm.
LIT’s culture is equal parts high-performance and high support. There’s a lot of collaboration and healthy feedback happening within the teams, and they hold each other to a high standard while also prioritizing mental clarity, respectful communication, and ongoing growth.
Innovation, People, and What’s Next
For LIT, the growth and success of their employees have been central to the success of their agency. When employees thrive – professionally, personally, and creatively – they bring their best work, their passion, and their commitment every day. This fuels innovation, productivity, and ultimately drives the business forward. LIT has consistently invested in building an environment where curiosity is rewarded, mentorship is available, and new skills are encouraged.
The other pillars of LIT’s success are innovation and technology that act as the twin engines driving scalable growth in the competitive marketplace. The agency sees innovation as the mindset that challenges the status quo, constantly seeking better ways to connect, create, and deliver value. Technology, meanwhile, provides the tools and platforms that make scaling possible, whether it’s automating processes, analyzing data for smarter decisions, or expanding reach through digital channels.
Looking forward, LIT is expanding its capabilities in data-driven marketing, immersive storytelling, and emerging technologies like AI and augmented reality. It is also focused on broadening its global reach and partnering with brands across diverse industries and geographies to craft culturally relevant campaigns that resonate worldwide. LIT is always exploring new avenues of growth and always asking how influence can be redefined for the next era of brand-audience relationships.
Diane Markovski: Redefining Brand Influence in the Digital Age
Diane Markovski, founder of LIT Agency, brings over two decades of experience from Australia’s leading media companies. Her passion for digital and social media has driven her to the forefront of evolving consumer behavior. Diane’s vast expetise with publishers enables her to craft innovative marketing strategies that deliver proven ROI for clients. Her expertise has laid the foundation for the success of LIT Agency in the ever-changing media landscape.
