We live in a technologically progressive era, where digital advancements have entered into every aspect of our everyday lives and revolutionized them. One of its major impacts has been felt in the business world. Today, organizations can use data-driven tools and strategies to understand their operations and customers better. Consequently, they can see the bigger picture and make smart business decisions that are crucial to their success and longevity.
In the light of the above-mentioned, The Chief’s Digest is thrilled to present Manzeera Solutions, a UK-based consultancy specializing in business intelligence (BI), artificial intelligence (AI), and advanced analytics. Founded in 2014, the firm works to provide real-time analytics, combining ERP extraction with the integration of unstructured data.
Additionally, Manzeera specifically crafted the “Pentagon of Success”, the flagship best practice model of the consultancy which ultimately shows clients their path to success. This methodology provides a unique 360 degrees coverage for the clients, making Manzeera unique when compared to its competitors.
In conversation with Maninder Singh, CEO, Manzeera Solutions
How did you come up with the idea or concept for your business?
After more than 15 years of experience in the field of business intelligence and advanced analytics, I decided to constitute my business Manzeera Solutions, an independent UK-based consultancy focusing on bespoke customer-oriented approaches. Manzeera Solutions was founded on the core of my professional journey to resolve numerous challenges and frustrations that I had experienced in my career, particularly around enhanced modernization and customization in the field of business intelligence. This is particularly important for small and medium enterprises, which constitute a significant proportion of the client base of Manzeera.
Every business, big or small, gets its fair share of challenges, especially during the initial days. Tell us about your challenges and how you managed to overcome them.
As technology is a fast-growing and fast-changing industry, with new solutions and tools emerging each day, one of the major challenges is to stay focused on constant innovation for our client-based solutions and work closely with our primary and secondary stakeholders throughout the process. This is to maximize profits and ensure the consistent growth of the organization. Manzeera Solutions provides up-to-date technology while cutting down deployment time, optimizing efficiency, and drastically reducing long-term costs for its clients.
Scalability has also been a challenge that we faced and overcame. We have grown swiftly over the last few years, and thus, have had to expand our team whilst maintaining our strict experience and quality control measures. The Manzeera consultancy specifically focuses on the challenges faced by different organizations at the nexus of data, business intelligence, and IT and this is the main mission to bring Manzeera’s clients to their full potential.
What would you say are the factors that have contributed to your success as an organization?
The impactful leadership at Manzeera Solutions has been a significant contributor to our success as an organization. We have a flat organizational structure that helps us to communicate our goals and business objectives clearly to all staff members, and We ensure that they clearly understand their roles in the delivery of exceptional service to our clients. We take extra care of our employees and reward them for their excellent work. This motivates front-line personnel and helps the business achieve peak performance.
What do you think is the most unique aspect of your business?
A holistic approach at Manzeera is what makes the consultancy truly unique: innovative ERP Extraction Frameworks products such as GYD (Get Your Data) are combined with customized project management and business strategy to achieve the highest ROI (Return on Investment) and create a drastic positive impact for an organization.
At an organizational level, we are trying to collaborate with technologically advanced and smart companies of all sizes to drive productivity and gain better business outcomes besides ensuring a win-win situation for both parties.
On what ideals are your work culture and business ethics based?
As the Founder, I implement a transformational leadership style. I interact with all my employees one-on-one and inspire them through effective communication and collaboration, initiating the path to success for the organization. I am also involved heavily with client accounts, ensuring success and maximizing value.
Where do you see your company a few years from now?
We are striving to keep our investments aligned with the changes in the industry and the requirements of our clients, growing and shifting in line with the market. Manzeera is creating a strategy to expand the business geographically in a fast-growing market. We are specifically focusing on regions where the demand for such innovative BI solutions is high, to stay competitive and reach as many clients as possible to deliver services to them, help them make better business decisions in this fast-growing and changing era.
How has your journey been so far?
The journey both from the professional and personal front has been really great and wonderful. We aspire for even greater accomplishments in the near future. There is not a thing that I can complain about, but as a business leader, I have a few pieces of advice for budding or emerging business leaders/executives.
Firstly, as a successful business leader, we should have a firm response to the following question asked across the organization, “Where are we going?” “How are we going to get there?” “What is my role?”.
Secondly, the important point to remember to be a great leader is to stay open, listen to everyone, and also develop your own leadership style.
Thirdly, be curious and say “yes” when presented with opportunities. In the course of being curious, ask a lot of questions. And pay attention to everyone around you.
Lastly, if you want to knock it out of the park, close the loop and take your thought from strategy to implementation, throwing in a few options along the way. Get feedback from peers to ensure you are on the right track and solving the “right” problems for the right “cause”.
Leading Manzeera Solutions on the Path to Success
Maninder Singh (CEO)
“Manzeera Solutions is committed to constantly reviewing a market on the rising side of the curve and partnering with the most innovative BI platforms to provide only the best solutions to its clients.”